Petri Redelinghuys is a trader and the founder of Herenya Capital Advisors with eight years experience in various day trading firms, niche asset management firms and brokerages. Petri is also a semi regular contributor to Finweek, Just One Lap and various other forms of financial media.

He holds a strong belief that continuous learning and a mixture between creative and logical thinking is the key to successful trading and investing.


Herenya Capital Advisors is niche stockbroking and trading firm that cuts through the unnecessary extras and gives you what you really need. We have three base services that our clients can choose from:

  • HCA trading caters for self sufficient traders who are looking for a low cost, reliable, superior trading solution.
  • HCA trade ideas is a subscription service for traders who are looking for timely, quality trading ideas.
  • Elite stockbroking is the heart of Herenya Capital Advisors and is for the client who expects the very best of stockbroking service and advice.

Herenya Capital Advisors (Pty) Ltd is a registered and regulated financial services provider (FSP number 47080). Therefore we play by the rules and make sure that the services we provide meet up to the highest possible standards.

Origin of the Name

The word “Herenya” has come a long way over many years with the firm’s founder, Petri Redelinghuys. During his high school years, Petri had read rather a lot of JRR Tolkein novels and had, ever since then, been planning on building an empire around the word “Herenya”. Very simply, and perhaps rather embarrassingly, “Herenya” means Wealthy in Elvish. Herenya Capital Advisors is therefore the foundation, or corner stone, of what will eventually grow into the Herenya Group of companies. Petri has large ambitions, and the word “Herenya” encompasses those ambitions of building lasting wealth.

If you have any queries, or would like some clarity regarding any of the above information, please feel free to contact us.